Post by rahim on Feb 1, 2024 15:38:29 GMT 5.5
The behavior of your various leads and determines for which lead one event is more relevant than the other. This makes the entire lead scoring process even more individual and is constantly evolving based on customer data. Below is a visual representation of what this predictive lead scoring process looks like in practice:What are the benefits of predictive lead scoring?As you have already read, predictive lead scoring is based on data and past behavior patterns of your existing customers. It is therefore based on facts and not on assumptions like the traditional lead scoring process.
It also has other advantages:Confident decisions can be made based DB to Data on extensive and accurate dataYou get a 360-degree view of how the individual data relates to each otherWorkflows can be optimized and individual employees can be relievedHot leads are identified quickly, minimizing the length of your sales cycle and converting you to a customer fasterTools with integrated predictive lead scoringLead scoring and predictive lead scoring are no longer unknown processes on the Swiss market. There are now also some well-known CRM tools that offer the predictive lead scoring process.
Below you will find some of them:HubspotSalesforceActiveCampaign6senseInferWould you also like to use a predictive lead scoring process for your company but need help with the implementation? Then do not hesitate to contact us using the contact form below.Conversion tracking through Google Tag ManagerMay 30, 2023A clean setup of conversion tracking is the prerequisite for meaningful online marketing. Without conversions, campaigns have no goals to optimize for and measure against.Learn how conversions are defined and how.